Adaptation vs. standardization in international marketing, More info: vrontis, d. and thrassou, a. (2007), “adaptation vs. standardisation in international marketing- the country-of-origin effect”, journal of innovative
Country of origin | identifying a brand with national, Mainstream and niche products all free ride on their country of origin brand. for a long time foster’s used a kangaroo in its advertisements, while lapin kulta
International labour migration: consequences for countries, In this paper i give an overview of how contemporary international labour migration can affect the country of origin. i do not intend to reach a grand conclusion
Hrm practice and the influence of “the country of origin, 2 introduction a number of studies have noted the influence of national differences on hrm strategic choice and practices of multinational companies (mnc's).
Effects of culture on firm risk-taking: a cross-country, © 2012 international monetary fund wp/12/ imf working paper . research department . effects of culture on firm risk-taking: a cross-country and cross-industry analysis
International trade: rules of origin - state, International trade and rules of origin: implications of globalized manufacturing summary determining the country of origin of a product is important for properly
International trade: rules of origin, International trade: rules of origin congressional research service summary determining the country of origin of a product is important for properly assessing tariffs,
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